Faber Should Follow EMI
- Faber should put all their poetry book content online, as of 2007
- They ideally would make it free to browse like The Guardian
- They could sell individual poems for text dowload, for phones, like songs
- Faber would continue to sell print versions of all the same books
- They should also begin to publish an array of younger and more innovative poets, edited by a variety of fresh editors, alongside their enviable and impressive list of more mainstream figures
I believe that having the Faber poetry back catalogue completely online (from Nick Laird to Simon Armitage, Wallace Stevens to Sylvia Plath) would draw new interest and attention. Those who genuinely love paper books would seek them out, ordering online to have hard copies. Younger readers would discover a new world of poems. Much as the impressive Salt Publishing website has become a mecca for readers of poetry, Faber's site would become a central location for discovery, discussion, and indeed, purchase. Combining more innovative and fresh models with the more traditional approaches of old would no more disrupt the Tradition than Eliot's work did - in fact, as Eliot himself argued, each new work simply realigns the whole canon, in new, vital ways.
EMI, Apple, and other major brands and companies are stretching how they think about media and delivery systems. London's tradition-bound publishing industry - during London's Book Week and April's cruel month - should start to think of how to reach the next generation of readers and writers, with truly new and innovative ways of using the net.