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Dan Brown's Lost Art

Dan Brown's new book, launched at midnight, has sold more books in its first seconds than all the poetry books in the world will sell this month. Or than all the Booker books will sell this year. This is a fact - combined with his relatively artless prose - used to demonise Mr. Brown in certain quarters. But as a film buff and creative writing teacher, I have thought about this. What Brown does is eventing. That's right, a new genre title: eventing. That is, it isn't just writing, or entertainment, but creating an event. It's not just event publishing - the event is the sort of book it is. The use of plot, the style, is pre-cinematic, or post-cinematic, or maybe supra-cinematic - the book-as-movie-as-shared-experience. The popular interest means there is no use in saying it shouldn't be popular - it is popular. We can analyse why and how. But perhaps it is not a bad thing that it happens. I don't think it adds to literacy - people are not reading bu...