The BBC has finally acted decisively. This is a major cultural moment for England - a turn to seriousness. For years, comedy, and comedians, have ruled the celebrity roost in the UK, often converting everything they touched to dross - even making British poetry safe for lightweight laddishness. Before the credit crunch, such a culling of major BBC talent would have been unthinkable - but it seems the times demand rigorous accounting - for economic, as well as moral, failings. Ironically, the attack was on a great comedian (and his family). Brand will bounce back, and likely in film, but Ross might be severely damaged. He's been a family-friendly brand for years, and has now crossed into the blue.